Social media engagement: Encourage customers to follow you on social media channels.

This not only makes the customer feel valued, but it’ll also drive repeat sales.

Personalized email offers: As you learn about your customers, you can send them personalized offers like seasonal discount codes for related products or exclusive access to new product releases.To retain customers, you need to keep in contact with them and digital marketing makes that easier than ever.

In the U.S., 40% of online shopping revenue comes from repeat customers, who make up 8% of site visitors. A customer retained can make another purchase or recommend your brand to others, which helps increase sales. It’s great to finalize a sale with your customers, but it’s even better to retain those customers after the sale. Customer loyalty can be difficult to establish, but it’s well worth your efforts. Increase Customer Loyalty with Frequent CommunicationsĪs you know, it costs more to attract and convert new customers than it does to retain existing customers. So, let’s dive into the top 9 benefits of digital marketing:ġ. If you want to make the switch and diversify your marketing strategy, you probably want to understand the benefits of these new digital marketing tactics. After all, marketers need to go where the people are.

Now, as people spend more time online, businesses are trying to reach potential buyers through digital channels. Traditionally, businesses reached their target audience using channels like television, radio, magazines, events, and direct mail. There are many digital marketing tactics, some of which are: Today, hundreds of thousands of businesses engage in digital marketing, as they find it easier-and more cost-effective-to reach a large number of people this way.Īs people spend more time online, it is important that businesses optimize their digital channels to reach potential buyers. It’s another word for internet marketing. In a nutshell, digital marketing refers to marketing through an electronic device or the internet. Regardless of the type of digital marketing a business employs, the overall objective of marketing is to connect with the target audience at the right place and right time, and what better place to connect with your audience than the internet.īefore we explore the 9 benefits of digital marketing for your business, let’s get the basics out of the way. In other words, online marketing plays a very big role in shopping decisions people make. Now, more than ever, businesses are tapping into the opportunities the digital world offers. Research by Pew Research Center shows that in the last three years, internet usage by adults has increased by at least 5%.

Marketing plan pro 9